Project: Zuji Packman & Get Out of The Dot
Role: Creative Director
Category: Travel App
Designer: Alvin Leu
Production Credits: Liu Shenyan (iPhone App), Rayavenue (3D Motion Graphics)
Short Version: An old AF project I pulled from my archives just to show that ‘I can work on travel brands’ (this was literally what a headhunter once told me I needed), well…now with COVID19 I’m not so sure…Zuji ain’t even around anymore. RIP.
Long Version: The Zuji Packman iPhone application allowed users to create multiple packing lists for their travels and to share them with their travel mates. Tools such as reminder settings and lists allowed for interaction + functionality while furthering Zuji’s brand proliferation goals. The accompanying Get Out of The Dot creative premiums & gifts, in collaboration with various local artists, helped to add an additional dimension to the brand’s consumer friendly image.
