Project: Lady Baa Baa Travel Content App, Chan Brothers
Role: Director, Digital Solutions
Designer: Alvin Leu, Production Credits: Liu Shenyan (iPhone App Programming)
Great bazooka, I can’t believe I’m so shameless that I would include a decade old iPhone app I creative directed (that isn’t even in the App store anymore) in my portfolio. However I guess these days gotta throw in stuff like this to ‘make my portfolio more diverse / incase you know they want you to do the copywriting / narrative for a new iPhone app…I mean isn’t mobile the rage’…well that’s what a friend in headhunting once told me. Mechanics: Users shear sheep using finger pressure on the iPhone touchscreen. Users must be careful not to shear too hard to prevent sheep from getting injured. The user who collects the most wool from shearing (at the end of the campaign period) wins a trip to Auckland courtesy of Chan Brothers Travel. No real sheep were harmed in the making of this iPhone App.
