Project: EDB Singapore, Digital Annual Report
Role: Director, Digital Solutions
EDB Staff In Charge: Donna Skinner (Assistant Head)
Category: Corporate Communication
Brand: EDB Singapore
Video Production Credits: Firestarter / Alice
Development of content strategy and messaging in close collaboration with EDB’s internal / external stakeholders pertaining to this project. EDB E-Annual report focusing on Asia’s strong growth as the driver for many companies’ investment decisions, and Singapore’s well positioned place to be a regional and international hub: with continued value proposition to the global economy. Managed expectations from multiple stakeholders (from all levels of seniority) to conclude this project on-time and within budget.