Company: PropertyClarity.com now known as BeHome.sg
Role: Head of Content & Copywriting
Categories: Copywriting & Content / Extensive stakeholder & client-facing duties / Multiple Vendor Management Duties / Training offline real estate sales team in social media marketing, copy tweaks etc.
Property Clarity (now known as BeHome.sg) is building the contemporary real estate experience, pairing the industry’s top talent with technology to make the search, investing, and selling experience intelligent, intuitive, and seamless. Management of an extensive network of copywriting driven lead gen landing pages in the real estate vertical, servicing the realtor niche. Developed creatives for high volume of Facebook Ads, providing copywriting and creatives in collaboration with performance marketing vendors with more than $1 mil in average ad spend per year. Profit sharing with realtors, taking 30% cut of commissions till this day.
