The Story So Far…
After leading creative work for brands like Nike, New Balance, IKEA and more, I built SINGAPLEX — my own content brand and studio.
My background spans creative direction, content strategy & advisory for startups (1 Sale/Exit) and performance marketing, including managing millions in Meta ad spend across real estate and consumer brands. What I’ve learned is simple: in an AI-driven world, attention, storytelling and personality are the real leverage. AI is merely the tool founders use to scale their personal or start-up brands faster. Content powered brand equity through consistent digital storytelling - are the only remaining moats in a sea of content slop.
Ads can buy reach, but great content builds owned audiences & storytelling assets. AI can scale processes, but it can’t replace the soul of a brand. As humans evolve into the age of AI, the craft of storytelling - which has anchored our existence since our ancestors drew pictures in caves will continue to be a priority for forward looking founders & executives.
Through SINGAPLEX, I’m building content verticals across multiple niches and helping founders, creators, executives and personalities turn their stories into high-performing media assets. If you’d like to be featured, I’ll advise on the content strategy and fund the initial podcast shoot and social clipping strategy, contact me here for collaborations and other business. If you are a creator with a following / strong audience engagement but struggle to monetize let’s have a chat as well.
I also paint, make weird art and DJ part-time — too many interests, maybe, but that’s what keeps me excited every day.
CLIENTS/BRAND COLLABORATIONS:
Nike
New Balance
Tiger Beer
MTV Asia
The Economic Development Board of Singapore
Philip Morris International
Feiyue Sneakers
UBS Bank
Nickelodeon
Art Labor Shanghai
MumiyTroll
+ & more
SPEAKING / LECTURING:
Pecha Kucha, SMU (2008)
Pecha Kucha, National Design Centre (2016)
Lecturer, Integrated Marketing Module Ngee Ann Polytechnic (2014)
Contact:
Email: zxerokool@gmail.com