Project: Loyalty Pet Treats Brand Story
Role: Creative Consultant, Brand Narrative & Copywriting
Brand: Loyalty Pet Treats
Product Photography: Digital Negative
A fledgling pet food brand wanted to show the world that they were serious about four legged nutrition. Prior to this they were languishing in the sea of trade-show vendors, peddling pet food in cheap looking plastic pouchers. My client, a branding studio wanted a narrative deck to complement the visual language that had been created to elevate this young brand. My narrative focused on addressing the root of pet owner concerns - the way you would worry over the health of a relative or lover.
