Project: Singaplex.com (My Satirical Blog / Meme Page)
Purpose: Weekend Therapy / Mental Wellness / Self-Care
Website & Merch Line Co-Designed by: Ken Tan
In 2016 I took on a copywriting / digital marketing gig in the real estate industry. I also trained hundreds of industry practitioners in the art of copywriting for facebook ads. To avoid going crazy (while working soley on one industry vertical on the weekdays) I decided to write, create and build a meme brand on the weekends. My plan was to use satirical content and memes to sell tongue in cheek t-shirts that acted as a commentary on local news and trending kerfuffles in Singapore.
